BHR TourismRepresentation

BHR TourismRepresentation represents international tourism companies from the tourism industry, predominantly from Southern Africa, in the German speaking countries. We support our customers with a professional and personal service in Sales, Marketing and Public Relations. We act as the link between our international tourism partners and the tour operators and travel agencies. We provide our partners with timely product expertise, rates and destination knowledge. BHR TourismRepresentation is a member of ASA (Association for the Promotion of Tourism to Southern & East Africa).


Our Service for our clients

We promote and develop the tourism business and offer relevant services to partners in the tourism industry such as Destination Management Companies (DMC), hotels, lodges, guesthouses and guest farms as well as tourist destinations. Our main focus is on the German speaking markets (Germany, Austria, Switzerland). Working in the B2B market, we are dedicated to supporting tour operators, travel agencies and MICE agencies.


We develop strategies and projects which promote and increase recognition and awareness of our partner companies. It is our aim to increase bookings through optimum market positioning and to ensure the sustainable sales of the products of our partners in the medium


We support, increase and optimize the sales distribution of our partner’s products through targeted sales measures in the German travel trade, in order to contribute to their economic success. We put special emphasis on excellent personal contacts to both current and potential

Public Relations

We are focusing on target-oriented public relations and press-/ media work so as to increase the awareness of the products of our partners and at the same time promote the destinations. Classical PR will be complemented by suitable activities in blogs and